Only low prices

Nordic gas station St1 is going against the grain. In their latest campaign, they decided to promote their disadvantages. The first YouTube spot highlights the lack of toilets at their unmanned fuel stations with the help from a grumpy old man.

In the second spot we get to follow a woman trying to escape a bear. She runs to a St1 station in desperate need of help, only to realize it's unmanned. The humorous ads were followed up by shorter 10 second bumpers where the grumpy man complains over everything that is missing from the station, and the woman is being interviewed by local TV telling them about her horrific experience at the unmanned station.

Youtube Trueviews were created for the final stage, in which  the grumpy man and the frightened woman ask you to skip the ad entirely, since there is absolutely nothing to see there.

No staff. Only low prices. Youtube & TVC

Local news. Youtube

Skip this ad. Youtube Trueview